Specialist Culture and Engagement | أخصائي الثقافة المؤسسية

ROLE OBJECTIVE
The Communication & Engagement Specialist designs, coordinates, and evaluates internal communication and employee engagement initiatives that strengthen organizational culture, improve employee experience, and support the People Strategy. The role creates clear and compelling content, manages communication channels, contributes to employer branding and EVP activities, and uses employee insights and engagement analytics to continually improve communication and engagement outcomes.
KEY RESPONSIBILITIES
1. Internal Communication Planning & Content
• Develop and maintain structured internal communication plans aligned with organizational goals, the People Strategy, leadership priorities, and key employee moments.
• Create, edit, and coordinate clear communication materials, including announcements, newsletters, intranet content, presentations, campaigns, leadership messages, and talking points.
• Partner with HR and business stakeholders to translate programs, organizational changes, policies, and initiatives into timely, consistent, and employee-focused communications.
• Maintain an annual communication calendar, coordinate approvals, and ensure messages are accurate, accessible, and delivered to the intended audiences.
2. Communication Channels
• Manage, update, and optimize internal communication channels and digital platforms to improve information flow, employee reach, consistency, and engagement.
• Apply channel governance standards, content schedules, audience segmentation, and publishing controls across email, intranet, collaboration tools, digital screens, and other approved channels.
• Monitor channel performance, employee feedback, and content usage to recommend improvements to timing, format, frequency, and reach.
3. Employee Engagement Strategy & Program Design
• Design, coordinate, implement, and evaluate employee engagement programs and campaigns that strengthen motivation, commitment, inclusion, collaboration, wellbeing, and employee experience.
• Plan and deliver recognition initiatives, cultural events, wellness activities, employee listening interventions, town halls, staff gatherings, and other engagement activities.
• Gather employee feedback through surveys, focus groups, polls, and other listening channels, and translate findings into practical recommendations and improvement actions.
• Coordinate communication, logistics, stakeholder inputs, and post-initiative evaluation to ensure engagement programs are well executed and outcomes are documented.
4. Employer Branding & EVP
• Strengthen the organization's internal and external employer brand through consistent messaging, authentic employee stories, and coherent candidate and employee experiences.
• Support the activation and communication of the Employee Value Proposition across recruitment, onboarding, engagement, recognition, development, and retention touchpoints.
• Develop content that highlights employee achievements, organizational milestones, culture, careers, and workplace experiences while ensuring alignment with brand and communication standards.
5. Creative Design & Visual Communication
• Create or oversee visually engaging content that communicates culture, engagement initiatives, employer branding, and key organizational messages effectively.
• Prepare communication briefs and coordinate with designers, agencies, and vendors to produce high-quality digital and print collateral.
• Apply appropriate visual hierarchy, brand guidelines, accessibility principles, and quality checks to all communication outputs.
6. Innovation in Employee Experience
• Identify and introduce innovative, digital, and people-centric solutions that enhance communication, engagement, and the overall employee experience.
• Benchmark relevant practices, test new formats and platforms, and recommend practical improvements based on employee needs and organizational priorities.
• Contribute to the improvement of employee journeys by identifying communication gaps and proposing targeted interventions.
7. Data Literacy & Engagement Analytics
• Use data to measure, interpret, and improve communication, engagement, culture, and employee experience initiatives.
• Maintain dashboards and reports covering reach, participation, feedback, channel performance, engagement indicators, and action-plan progress.
• Analyze trends and qualitative feedback, identify areas requiring attention, and present evidence-based recommendations to relevant stakeholders.
8. Culture & Engagement Project Management
• Plan, manage, and deliver culture and engagement initiatives effectively, with clear objectives, scope, timelines, responsibilities, budgets, risks, and success measures.
• Coordinate cross-functional teams, vendors, procurement activities, and dependencies to ensure timely and high-quality delivery.
• Maintain project documentation, trackers, reports, lessons learned, and action logs, and escalate risks or delays when required.
9. Collaboration, Governance & Professional Standards
• Build constructive relationships with leaders, employees, HR colleagues, and business stakeholders to secure input, alignment, and participation.
• Demonstrate integrity, confidentiality, and ethical behaviour when handling employee information, feedback, communications, and organizational matters.
• Apply strong planning, coordination, achievement orientation, personal effectiveness, operational excellence, stakeholder management, effective communication, creativity, and innovation in daily work.
• Support onboarding and orientation communications and engagement activities to help new employees understand the organization, culture, values, and employee experience.
ROLE SPECIFICATIONS
Qualification
Bachelor's degree in Communications, Marketing, Graphic design, Human Resources, Business Administration, Media, or a related field.
Certification
Professional certification in internal communication, employee engagement, digital communication, project management, or HR is preferred.
Experience
Typically 2-4 years of relevant experience in internal communications, employee engagement, employer branding, culture, HR communications, or a related field.
Skills
Strong business writing and editing; internal communication planning; campaign coordination; content creation; presentation development; employee listening; engagement analytics; dashboard reporting; project coordination; proficiency in Microsoft 365 and relevant design, survey, intranet, and digital communication tools.
Collaboration, planning and coordination, achievement orientation, personal effectiveness, integrity and ethical behaviour, operational excellence, effective communication, stakeholder management, creativity and innovation, attention to detail, and the ability to manage competing priorities.