Trade Marketing Manager

Food People is partnered with a leading FMCG business looking to onboard a Trade Marketing Manager in Oman. They are looking for a commercially driven trade marketing professional to accelerate category and brand growth through strong customer engagement and effective trade investment. This is a highly collaborative role for someone who can connect sales and marketing priorities, translate data into commercial opportunities, and drive measurable returns across brands and channels.
Key Responsibilities Develop and execute annual and monthly trade marketing plans aligned with brand, customer, and commercial objectives Own trade investment and A&P budgets, ensuring spends are effectively allocated, documented, and optimised Drive consumer and shopper engagement initiatives including promotions, sampling, branding, sponsorships, and other in-market activations Partner closely with sales teams and business partners to align priorities, identify execution gaps, and strengthen overall brand and category performance Lead trade marketing planning for new product launches and track performance to provide actionable feedback to key stakeholders Monitor the effectiveness and ROI of trade marketing activities to continuously improve investment decisions Analyse sales, market, and competitor data to identify commercial opportunities, potential risks, and areas for growth Support forecast accuracy through a strong understanding of market dynamics, customer performance, and business requirements Conduct regular market visits to assess visibility, execution standards, competitor activity, and opportunities across channels Work cross functionally with commercial, finance, supply chain, and other internal teams to ensure smooth execution and timely management of trade-related processes Key Ingredients Bachelor's qualification in Sales, Marketing, Business Administration, or a related discipline Must have experience within food or non-food products Must have a strong track record in trade marketing and category management Must have strong GCC market experience Commercially minded with the ability to connect marketing investment to revenue and brand growth Advanced Excel capabilities, with exposure to BI and analytical tools considered advantageous Solid communication skills with the ability to manage internal and external stakeholders *Please note that ONLY candidates with relevant experience will be contacted to discuss the position in more detail